nkf donation drives

just recently, there was this donation drive, raising money for the many patients suffering from kidney failure in singapore by the NKF. in this event, many local and foreign artistes are invited to perform in the mediacorp studio. many did stunts that make u stand on tether for them, and others purely did what they do for a living: sing and dance. while some singers are really damn good, like Jenny, but there are also those that happen to be in the field thanks to their looks. u should know who i'm referring to here huh.


well, as meaningful as it is for us to help these less fortunate, singaporeans are donating for the wrong reasons. hotlines were set up for public's convenience to make a donation. however, i believe that the majority of those who picked up their phones and dialled the number throughout this period werent actually calling because they really want to help. in fact, i can almost vouch that most of them were attracted by the ludicrous rewards: luxurious car, condominium units, diamond credit cards, and cash. why am i so certain? its of course thanks to my father and sister. here's 2 scenarios of what happened.

1. Father : 现在快点打（the hotline)
   Me : Wah, Daddy 她（白冰冰）是你的偶像啊？
   Father : 你的头啦。它现在送 credit card



2. Mummy: Eh, 看他们这样辛苦，快点打一通啦
   Sister: 不要！等他们有送东西才打

basically that's what happened that triggered my thoughts. if those people really called because they cared, then why must the host and artistes continually emphasise on the prizes to be won and repeatedly lead the audiences to call the hotlines? also, why is it that when people won the prizes, none of them donated their monetary gains back to the organisation, (maybe except on 1 occasion last year or so)?


singaporeans today are just so pragmatic and materialistic. they do things only if the things they do might be to their benefits. where have all the virtues like empathy, apathy and sympathy gone? or should we say locals do have these qualities, but media have exploited them along with the enticing accolade of the lucky winners?